My role:
Only Product Designer (UX/UI)
Led the redesign of the digital simulation experience, focusing on visual clarity and usability in collaboration with developer and facilitators.
Simulation-based learning experience for Equinor and Hafslund
This project was developed as part of a simulation-based learning tool for Equinor, designed to help leaders understand and prepare for the future energy demand. I worked on redesigning the experience to better support decision-making and reflect the shift towards renewable energy, later adapted and facilitated for Hafslund.
The problem
The existing design felt flat and static, making it difficult for users to stay engaged with the simulation. At the same time, it needed to maintain credibility and avoid becoming too playful or game-like, as it is used in a professional training context.
Insight
Since the simulation is used in leadership training and strategic decision-making, it was important to maintain credibility and avoid a visual language that felt overly playful or game-like.
Participants needed to quickly understand complex systems, collaborate in teams, and make decisions under uncertainty, as similar to the reality as possible.
This required an interface that reduced cognitive load while still keeping users engaged.
The solution
I started with research into how information-heavy interfaces can be made more approachable. Based on the research I proposed a visual redesign using a newmoprhism interface.
This approach made the simulation experience more modern and improved the hierarchy while reducing the visual noise.
A key painpoint was that players were too focused on their financial performance. This led to short-term decisions, rather than reflecting and learning from the simulation.
To shift this behaviour, I redesigned the scoring system to highlight the winning criteria: financial performance, reputation, and green investments.
The new design made the winning criterias visible, allowing teams to track their performance across all dimensions, and showing what was needed of them to reach the next level.
Adding the filter
Users struggled to get an overview of assets on the map as the amount of information was overwhelming. Therefore we added an important feature, the filtering system.
Now the users can easily sort out available assets, see what assets are owned by what team to encourage trading, and filter on what asset type they are interested to add to their portfolio.
After implementation
The result was a more modern and engaging simulation experience that better supported strategic decision-making in a complex learning environment.