My role:
UX/UI Designer (intern)
I worked on concept development, user flows, interface design, and prototyping in Figma. The project started with concept pitches from all designers, and my concept was selected for further development.
Design proposal for VOI Hotels website
This project was developed during my time at Qwentès Italia, working on a web solution for a client in the hospitality industry.
The problem
The client experienced a disconnect between their digital presence and the physical hotel experience. They were very invested in the physical experience of the hotel and meant that this was one of the most important things that separated them from their competitors. They wanted to explore how a redesigned digital experience could better capture the unique atmosphere of Voi Hotels.
Concept & Design direction
First I thought about what we knew about the client. VOI Hotels deliver unique, luxury experiences for their customers, they are an escape of everyday life. Therefore the main experience of the website should feel like the opposite of everyday life, an escape from the messy, hectic and tiring routines people want a break from.
I translated this into three core experience principles:
From messy → to clean, organized, and ordered
Hectic → to calm, quiet, and peaceful
Tiring → to energetic, fresh, and active
These principles guided all visual and interaction design decisions. To express this visually:
Clean was achieved through generous whitespace and a minimal layout
Calm was reinforced with a clear grid system and content that is easy to scan and understand
Energetic was introduced through subtle animations, contrast, and big images
This combination create the digital experience that reflects the atmosphere of staying at a VOI hotel.
This project strengthened my ability to work in cross-functional teams and design solutions about client needs.