Redesign proposal of the Oakley website for mobile view.
During the E-commerce class at SPD Milano, I designed a proposal to improve the structure and make the user stay on the Oakley website. After researching the site and running user tests on the current website, the goal was to design a flow towards a user that occasionally runs and would like a pair of sunglasses that fit their sport.
To improve the structure I added a general category page and a generic description of the product. During the user testing, it was clear that the user wanted more information about the product and why the glasses were good for that exact sport.